Business strategy refers to a plan of action or a set of decisions made by an organization to achieve specific goals and gain a competitive advantage in the marketplace. It involves analyzing the company’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and determining how to allocate resources effectively to meet the needs of customers, navigate market dynamics, and achieve long-term objectives.

A business strategy outlines the approach to be taken in terms of product development, market positioning, marketing, pricing, and operational efficiencies. It can be differentiated into several types, such as cost leadership, differentiation, and focus strategies, each reflecting different paths to success. Moreover, business strategies are adapted periodically to respond to market changes, consumer preferences, and new opportunities.

The ultimate aim of a business strategy is to ensure sustained growth and profitability while aligning the organization’s mission and vision with actionable plans.